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Professor CHEN Yi-Ru Regina
Faculty / School / Academy
School of Communication
Department
Department of Communication Studies
Position
Professor
Tel
3411 5057
Fax
3411 7890
Mobile
-
Email
Language
Putonghua
English
English
Field of Expertise
Business Ethics
Sustainable Development Goal: Industry, Innovation and Infrastructure
Sustainable Development Goal: Responsible Consumption and Production
Advertising & Public Relations
Sustainable Development Goal: Good Health and Well-being
Sustainable Development Goal: Sustainable Cities and Communities
- Creating shared value
- Corporate social responsibility strategy and stakeholder engagement
Sustainable Development Goal: Industry, Innovation and Infrastructure
Sustainable Development Goal: Responsible Consumption and Production
Advertising & Public Relations
- Creating shared value
- Corporate social responsibility communication
- Social media influencer effects
- Strategic communication in greater China
- Dialogic communication and brand community engagement
- Gamification in employee engagement
Sustainable Development Goal: Good Health and Well-being
Sustainable Development Goal: Sustainable Cities and Communities